Will quiet luxury be the demise of logomania?

The tides are shifting as understated elegance takes the stage. Quality craftsmanship whispers its name while conspicuous logos fade away. In a world craving timeless class, the silent revolution of subtle sophistication may just dethrone the reign of flashy fame. Will quiet luxury be the demise of logomania?

Quiet luxury embodies a subtle sophistication that eschews the need for ostentatious branding. It celebrates the beauty of craftsmanship, embracing intricate details and superior materials that require no introduction. It speaks a language of discernment, allowing individuals to make a statement through understated refinement rather than flashy displays. Yet, logomania has left an indelible mark on fashion culture, appealing to those who seek instant recognition and the allure of iconic branding. What is wonderful about fashion is that there is no right or wrong, only what’s trending, and at Trouver we are specialist at uncovering the sociology behind fashion, such as explaining why nostalgia fashion is also trending.

Street Style Hermes
Elsa Hosk Brand Image

Celebrities from Sophia Richie to J-Law, have been spearheading the embodiment of effortless grace this year but the truth is effortless chic has been in the spotlight since way before social media with significant fashion icons such as Jackie Kennedy, Lady Di or even Jane Birkin, and have become the torchbearers of this captivating aesthetic, also dubbed stealth luxury. This forging symbiotic relationship births a potential savior for sustainability as minimalism stands on the sidelines, cheering with fervor as this movement gains momentum and captures hearts, hopefully for the long run too.

Let’s shift gears to logomania –logos offer status, recognition, and a sense of belonging all of which can be inspired by cultural and economic contexts. The girls with the brand name wristlets stuck together, while the boys in their flashy gold hardware-monogrammed belts left much to be desired. Logos have the capacity to foster brand loyalty and personal identity, serving as artistic expressions and making fashion statements. Logos can also enhance collectibility and investment value while acting as markers of authenticity and quality assurance without mentioning the social media leverage logos have to mark a fashion clout.

Street Style Gucci
Street Style Fendi

In the clash between quiet luxury and logomania, a price awaits at either end. Yet, what truly matters is the resonance within. Both paths hold potential, but the real prize lies in the chance to reshape our consumption. These items come with a high-value cost, so it is more important than ever to consider each piece with the intention of reducing the need for excess. It prompts a shift towards mindful choices, where quality triumphs over quantity. In this transformation, we reclaim our power as conscious consumers and embark on a journey toward a more sustainable and meaningful fashion future.

Author Nafiseh Soolari

Nafiseh is a creative consultant, writer, and photographer— “I love translating the beauty I see in all the moments around me, people, places, and things; and I aspire to share my vision: to create a single moment for me and you to connect and realize what this amazing world has to offer…”