Beside the spectacle of Fashion Week, there is perhaps no other yearly occasion more enriching than planning a memorable outfit for Halloween. As the season of disguise arrives, it invites a singular question: what unforgettable persona will you inhabit this year? We’ve curated an exclusive selection of 2025’s most compelling costume concepts, whether you’re dressing solo, as a duo, or in a trio. It’s time to make an entrance especially if the outfit comes from our favorite 2025 Fashion culture highlights.
Labubu
The number one collectible of 2025, now an expected icon of high fashion. This mischievous little monster has found its way onto the Hermès bags of fashion’s elite, most notably spotted in the hands of K-pop star Lisa and now even the star collab of Louis Vuitton. Love it or loathe it, Labubu has become the ultimate statement accessory of the year. This Halloween, embrace the chaos: part cute, part demonic, but perfect for pop “couture” culture.
Astronaut for CHANEL
For his first‑ever runway at CHANEL, the Spring/Summer 2026 collection, Matthieu Blazy debuted an outer‑space vision: orbital accessories, sculptural tailoring and a ‘cosmic’ set of planets. This Halloween, embrace lunar luxury as a CHANEL astronaut, serving galaxy‑ready tailoring with stellar dreams.
Balmain Mermaid
For Spring 2026, Olivier Rousteing didn’t just give us fashion, he gave us The Balmain Siren . Each mermaid-inspired silhouette shimmered with oceanic reverie, casting a spell of sculptural elegance and deep-sea glamour. In the words of Ariel, “I want to be part of that world.” So find your shells, ladies and gents, and step into your most stylish off-shore siren look.
Elizabeth Sparkle & Sue - The Substance
“Have you ever dreamt of a better version of yourself?” Camp couture reached new levels of provocation in The Substance, where Demi Moore and Margaret Qualley delivered dual performances that blurred the line between glamour and grotesque. Portray their red-lipped, glitter-drenched personas for a dual costume that embraces high beauty standards, provocative fashion, and unapologetic mess, but remember, “The balance must be respected.”
Anora & Vanya - Anora
Our favourite Mob wife of the year, Dear Anora, glittering tinsel in her hair, stilettos sharp enough to kill, and a Russian sable coat that signals power, seduction, and sexy survival. For him, Vanya, the spoiled son of a Russian oligarch, simple zipped-up hoodie and destroy jeans, trailing vodka, wealth, and emotional damage. This year for couple costume or solo outfit, embrace Anora, with a look that says expensive, volatile, and dangerously in love. Essential prop for Vanya: a stack of cash, fake if you must, but better if it is real.
Lana Del Rey & Jeremy Dufrene at PFW
This year’s perfect power couple costume, the hauntingly poetic duo, Lana del Rey, draped in romantic melancholy, and her Gator Swamp expert, lover, and Husband Jeremy Dufrene, an Americana fever dream. Their Paris Fashion Week appearance gave us the most delightfully power couple goals of the season. Ideal for those who favour aesthetic paradoxes with a side of gator glasses, silk and radical self expression.
Amy and Rick - White Lotus Season III
Romantic to the Death? Perhaps. Toxic? Undoubtedly. Amy and Rick became the couple we loved to spiral with, flawed, feverish, and unforgettable. Their dynamic may be pure chaos, but their aesthetic offers the perfect costume moment for those willing to lean into dramatic dysfunctional power couple of 2025
The White Lotus Ensemble Cast
Whether you’re channelling Sydney Sweeney’s Gen Z ennui from Season 1 or Theo James’ sun-soaked menace in Season 2, White Lotus provides a buffet of layered, luxe, and morally ambiguous characters. Perfect for friend groups looking to pair social satire with resort chic. Choose your player!
Belle, Jere or Conrad
Each year needs an iconic love triangle. From Twilight’s Jacob vs. Edward to The Vampire Diaries‘ Stefan vs. Damon, this summer’s ultimate guilty pleasure gave us a new teenage love triangle. Whether you’re Team Jeremiah or Team Conrad, embodying Belly’s coastal glow or the boys’ brooding longing makes for a costume rooted in yearning, drama, and social media team debates. Bonus points if you go as Benito. 😉
Miranda Priestley
With Anna Wintour’s departure from Vogue and whispers of The Devil Wears Prada sequel swirling, there’s no better time to channel the icy precision of Miranda Priestly. Command the room in structured silhouettes, silver hair, and withering glances. That’s all.
Jacob Elordi - 2025 Edition
Last year, he was Saltburn’s golden boy; this year, he’s caught between two haunting roles: Guillermo del Toro’s Frankenstein and a brooding Heathcliff in Wuthering Heights. Whether you choose monstrous melancholy or windswept romanticism, Elordi continues to fuel our most unhinged fashion fantasies.
Louvre Heist - But Make It Fashion
On October 19th, headlines broke: seven minutes, one shattered window, and several priceless jewels gone from the Louvre. The crime of the season has already sparked countless dupes online—who’s to say you’re not wearing the real thing? Drip yourself in faux diamonds, black turtlenecks, and balaclavas. Ideal for a high-glam group look with a touch of mystery.
Author Tanny Onsalo
As Creative director, fashion forecaster and style consultant, Tanny has worked for the magazine Vogue as Global Editorial Expert and led multiple global tentpole editorials. She directed the fashion forecasting of trends for Vestiaire Collective, spearheading the Fashion Journal, Newsroom and annual fashion data reports. Fluent in the language of ideas, the fundamentals of her narrative are creativity, storytelling and global cool hunting.