The Olympic Games are a global showcase of athletic prowess and national pride, but in recent years, they have also become a platform for fashion innovation and cultural expression. The Paris 2024 Olympics are no exception, with renowned fashion designers collaborating to create unique and stylish uniforms that reflect the spirit and heritage of the respective countries. The spectacular fusion of athletic excellence and fashion innovation, showcasing the work of top-tier designers from around the world. These designers are tasked with creating uniforms for opening and closing ceremonies, national team attire, and specific sports. Here’s a closer look at some of the prominent designers and brands contributing to the style of the 2024 Olympics:
Berluti & Le Coq Sportif for Team France
Let us start with the country that Hosts the 2024 Olympics, All eyes are on France! Not only because they are hosting, but also because France is a power country when it comes to fashion, with brands such as Dior, Chanel, Louis Vuitton.. putting an additional pressure on their choices. However, this year the brand chosen to dress The French Team for the opening ceremony is *drumroll* Berluti. While opinions have been easy to judge and mixed, and with some critics describing the designs as too reminiscent of “Air France” and not truly representative of French fashion culture, others argue that this minimalistic approach to detail epitomizes French tradition and “savoir-faire.” Berluti is known for their meticulous craftsmanship and clean-cut appearance.
For the competing and performance uniforms, Le Coq Sportif, in collaboration with Stéphane Ashpool, has taken the lead. Their designs combine advanced athletic technology with stylish elements to support the athletes’ best performances. These uniforms will be showcased on the podium, in the Athletes’ Village, during official visits, at media appearances, celebration sites, and the Closing Ceremonies. Emphasizing French elegance and functionality, the designs incorporate advanced fabrics and sleek silhouettes, ensuring that Team France not only performs well but also looks exceptional in every setting.
With LVMH being the premium sponsor of the Olympics 2024 there is no doubt other luxury brands aside from Berluti have been comissionned to render these Olympics in in an exlusive luxury throne. Louis Vuitton, Kenzo and Chaumet have very important designated roles.
For the first time in Olympic history, a jeweler has been given the honor of designing the medals. Chaumet has a storied history, from creating Napoleon’s coronation sword to now designing their very first Olympic medal. Each medal at the Paris 2024 Olympics and Paralympics will include a piece of the Eiffel Tower. The jeweler Chaumet, these 5,000 awards feature iron fragments from the tower, set like precious stones in gold, silver, or bronze, making them a true symbol of France.The medals have strict specs—85 millimeters in diameter and weighing between 455 grams for bronze to 539 grams for gold. Each one features 18 grams of cleaned and stripped iron from the Eiffel Tower.
Thanks to LVMH’s sponsorship, this blend of history and luxury is a first in Olympic history. Honestly, who wouldn’t want to become an elite athlete now just to own a piece of this luxe jewelry?
It doesn’t end there for top-tier fashion and the athletes. The French Judo Team is set to tackle the competition in custom KENZO uniforms, featuring kimono-inspired gear that pays homage to the sport’s Japanese roots. Designed by KENZO’s creative visionary, Nigo, these outfits draw significant inspiration from the brand’s Fall/Winter 2023 collection. The kimono, a staple of Japan’s cultural history, traditionally worn during significant events, keeps everyone connected to their heritage. KENZO masterfully celebrates the kimono’s evolution from the 8th century to its prominence during the Edo era, showcasing its historical significance in a stylish manner. Prepare for judo with a touch of extraordinary fashion!
Michel & Amazonka for Team Mongolia
Up next, we have the most searched Olympic outfit—the one-and-only uniform that broke the internet and created a social media frenzy. Feast your eyes on the stunning designs by Michel&Amazonka, the creators of the Mongolian Team’s Olympic attire and Ulaanbaatar-based label, aims to ensure that the Mongolian team stands out with their unique style and regal allure. According to the designers, the uniforms and ready-to-wear garments are crafted to “express the essence of Mongolian tradition and culture” in a “contemporary light.” These designs undoubtedly possess the intricate details and craftsmanship more akin to haute couture, making them a true standout in the world of sports fashion.
Ralph Lauren & Nike for Team USA
The USA Olympic uniforms bring a sense of comfort and familiarity, much like revisiting a beloved TV series. Designed by Ralph Lauren, the USA Olympic official designer since 2008, infuses the designs with his timeless American style. Ralph Lauren consistently invokes a deep sense of Americana pride through his classic designs and while some may perceive his approach as conservative, there’s an enduring appeal to the timeless elegance he brings to each piece. For the 2024 Olympics, Ralph Lauren will curate the attires for both the Opening and Closing Ceremonies, seamlessly blending classic patriotism with a touch of preppy sophistication.
For all the performance uniforms the brand that represents USA this year is Nike. The brand has meticulously crafted the performance uniforms across all sports at the 2024 Olympic and Paralympic Games, each garment combines functionality with stylish fresh flair. Additionally, the USA Olympic Golf Team’s uniform, created by the Swedish brand J. Lindeberg, the theme is a nod to the national colors. This comprehensive approach to outfitting Team USA underscores a harmonious fusion of sleek finesse, and international collaboration, ensuring that athletes not only excel in their performances but also exude exceptional style on the global stage.
Ben Sherman & Adidas for Team Great Britain
Ben Sherman has been chosen to design the uniforms for Team Great Britain opening and closing ceremonies. Known for his sharp and stylish menswear, Sherman’s designs will ensure that British athletes look their best with a easy going “feel-good factor”. The highlight is a bomber-style jacket adorned with a specially designed four-nation floral motif embroidered on the back. This is paired with a knitted open-neck polo made from an organic cotton blend, featuring a geometric motif in classic red and blue. The ensemble also includes oxford trousers with a unique Union Flag tape waistband, a stylish belt, supple suede loafers, and patterned socks created in collaboration with Happy Socks, ensuring the athletes look polished from head to toe.
For the Closing Ceremony, the athletes will don a floral shirt featuring the four-nation floral motif printed throughout, adding a cohesive and celebratory touch to their Olympic journey. For performance uniforms, the athletes will be dressed by Adidas, the design by Adidas are described as “grounded in simplicity” and “builds around the classic British red, white and blue” while featuring “white lion head graphics”. The “sleek, modern collection” is designed so the red and white elements pop against the blue when athletes are competing.
Rukka Sport for Team Finland
Rukka Sport, renowned for its high-performance athletic wear, has been entrusted with designing the Olympic uniforms for Finland in 2024. Combining functionality with Finnish design excellence, Rukka Sport has created uniforms that not only enhance athletic performance but also embody their own national pride. The collection features cutting-edge materials and athletecore designs, ensuring that Team Finland competes in both comfort and style.
Dale of Norway for Team Norway
Dale of Norway, renowned for its luxurious knitwear and storied heritage, has crafted the Olympic uniforms for Team Norway in 2024. Infusing traditional Norwegian patterns with modern design, these uniforms exude elegance and functionality. This collaboration not only highlights Norwegian artistry but also provides athletes with attire that combines comfort, style, and national pride.
Sandi Murovec for Team Slovenia
Sandi Murovec, is giving “Tracksuitcore” but make it “brat” the acclaimed Slovenian designer, has created the official uniforms for Team Slovenia at the 2024 Olympics. Known for his innovative approach and impeccable attention to detail, Murovec has crafted a sophisticated navy ensemble that exudes elegance and has a hint of “brat green”. Slovenia’s Olympic look has a cool navy vibe that’s easy on the eyes. It’s not loaded with wild features, but it’s got that classic charm that says, “I’ve got style and I know it.” Timeless and effortless —what’s not to love? These uniforms, tailored to perfection, reflect Slovenia’s commitment to excellence and style. Murovec’s design seamlessly blends functionality with aesthetic charm, ensuring that Slovenian athletes not only perform their best but also represent their country with pride and distinction.
Joma Sport for Team Spain
Joma Sport has been entrusted with designing the uniforms for Team Spain at the Olympics, emphasizing a blend of high performance and “Red and Yellow” national pride. These uniforms showcase advanced athletic wear technology and vibrant colors that reflect the spirit of Spain and their flag. These design are straight to the point,.. just like Parisians like it.
Stella Jean for Team Haiti
Stella Jean is making waves again with her designs for the Haitian Olympic team on Tik Tok and the internet. Her uniforms, set to debut at the Opening Ceremony, are a vibrant celebration of Haiti’s cultural richness. The striking designs feature traditional Haitian motifs that proudly showcase the nation’s heritage. Renowned for dressing icons such as Beyoncé and Zendaya, Stella Jean has collaborated with Haitian artist Philippe Dodard for this special collection. One of Dodard’s paintings is featured as an all-over print on the skirts and trousers, merging artistic flair with athletic elegance. This collaboration highlights both Stella’s distinctive style and the deep cultural significance of Haitian art.
Justin Yu-Ying Chou for Team Taiwan
Taiwan, known officially as Chinese Taipei, will showcase a striking double denim uniform designed by Justin Chou of Just In XX. The concept, “Taiwan Dream, Taiwan Power,” features contributions from nine Taiwanese artisans, including Yen Yu-Ying’s banana silk shoe tops, Lin Pei-ying’s plum blossom embellishments, and Lin Guo-Qing’s custom shirt and scarf prints. This innovative and culturally rich design would fit right in at any Fashion Week. 10/10.
Giorgio Armani for Team Italy
Premium fashion brand Giorgio Armani, the epitome of Italian elegance, has designed the uniforms for Team Italy for the 2024 Olympics opening ceremony. Renowned for his sophisticated tailoring and refined style, Armani has crafted uniforms that seamlessly blend athletic functionality with sporty couture. The designs feature clean lines and comfortable fabrics, celebrating Italy’s fashion legacy while providing athletes with a touch of understated glamour. With Armani’s influence, Team Italy will not only shine on the field but also bring a sense of Italian grace and sophistication.
Laura Weber for Team Ireland
The Irish team has joined forces with the Irish womenswear label LW Pearl to craft their Olympic uniforms. These custom embroidered jackets are a nod to Irish tradition, featuring trendy shamrock motifs and each athlete’s county name. This blend of local pride and stylish design ensures that the uniforms stand out with a unique flair. LW Pearl’s expertise brings both elegance and a touch of Irish heritage to the forefront, making each piece a celebration of national spirit and fashion.
Asics for Team Japan
Now Japan has selected ASICS to design their official uniforms, merging cutting-edge sports technology with sleek design, functional and fashionable. ASICS, known for its commitment to performance and innovation, has created uniforms that combine advanced materials with modern aesthetics. The result is a collection that not only supports peak athletic performance but also reflects Japan’s sophisticated style and precision.
LuluLemon for Team Canada
Oh Canada! Lululemon is once again dressing Team Canada in cutting-edge and stylish uniforms. Blending high-performance features with maple leaf covered designs and a distinct wink to Canadian identity, these uniforms are crafted to be worn at the Olympic village and the opening ceremony. Fans can even purchase their own set at the official Lululemon store on the Champs-Élysées in Paris! Additionally, the brand Left on Friday has designed the uniforms for the volleyball team, adding a unique touch to the overall Olympic apparel lineup.
Adidas for Team Philippines
Adidas and their global affair with Team Philippines. Featuring vibrant colors and their iconic sporty tracksuit, these uniforms capture the spirit and energy of the Filipino team. Adidas has blended top-notch performance with a touch of the national flag’s colors, ensuring athletes are both comfy and stylish. Whether sprinting on the track or celebrating on the podium, Team Philippines is set to triumph with a look that’s as dynamic and spirited as they are!
Vakko for Team Turkey
For the 2024 Olympic Games, Team Turkey has teamed up with the renowned Turkish luxury brand Vakko to design a sophisticated collection. The range includes sleek tracksuits, knitted cropped blazers, pleated midi skirts, and stylish t-shirts, all in a classic palette of white and red. This collaboration showcases Vakko’s signature elegance and combines modern athletic wear with high fashion, ensuring Team Turkey stands out with both style and grace.
Decenio for Team Portugal
Team Portugal has chosen the Mediterranean brand Decenio to craft their uniforms. Emphasizing elegance and sophistication, Decenio drew inspiration from Portuguese craft traditions, incorporating intricate patterns that reflect themes of love and heritage. The resulting designs blend cultural richness with refined illustrations to represent the nation in style.
Denham & New Originals for Team Netherlands
The Dutch Olympic Team has enlisted Amsterdam-based brand The New Originals to create a collection of striking tracksuits. Each piece is meticulously crafted with distinctive badge motifs and detailed piping, combining bold aesthetics with refined tailoring for a standout Dutch Orange look. The Netherlands had their opening ceremony outfits designed by Denham, famous for making kinetic denim, and the result is very sporty while still maintaining a classy look. This was a job well done at blending modern style with a casual streetwear.
Puma for Team Jamaica
Say Puma, and I hear sexy, I hear fast. The brand is energizing Team Jamaica for the 2024 Olympics with uniforms that perfectly capture the island’s vibrant spirit. The gear, featuring bold stripes and dynamic patterns, incorporates cutting-edge performance technology and the Jamaican national colors. From track events to podium finishes, Puma’s designs ensure that athletes compete with both bold style and confidence, showcasing their island with pride in every stride.
Riachuelo for Team Brazil
Team Brazil will make a striking impression at the Olympics opening ceremony in uniforms designed by Riachuelo. the celebrated Brazilian fashion brand. These eye-catching outfits feature vibrant colors and playful patterns, highlighted by printed toucans or jaguars on the jackets that enhance their tropical charm and nature. Riachuelo’s blend of jungle design with quality fabrics ensures athletes not only stand out but also compete with the full confidence and flair of Brazil’s spirited culture.
Uniqlo for Team Sweden
For the 2024 Olympics, Sweden is sporting sleek uniforms designed by Uniqlo, known for their modern, minimalist style. Uniqlo’s designs feature clean lines and a sophisticated palette that reflects Sweden’s understated elegance. Combining high-performance materials with a chic aesthetic, these uniforms ensure that Swedish athletes not only perform at their best but also do so with a refined, contemporary look. Team Sweden is ready to make a stylish and impactful statement at the games with the Uniqlo purist touch.
Sportscraft & Asics for Team Australia
Team Australia’s prepared a very preppy look for the Olympic opening ceremony in Paris 2024. The Sportscraft ensemble includes snazzy teal blazers, pleated yellow and white skirts, crisp white sneakers, and even linen shorts for those laid-back vibes. The blazers come with a stylish twist: the Australian Olympians’ Oath is embroidered inside the pocket, and the jacket linings boast the names of all 301 Australian Olympic champions—talk about a hall of fame you can wear! Plus, the scarf flaunts Indigenous artwork called ‘Walking Together’ by Olympic boxer Paul Fleming, while the pocket square showcases ‘Ngalmun Danalaig’ by Torres Strait Island artist David Bosun. A chic celebration of style and heritage.
For high-performance Australia will be wearing ASICS, known for its expertise in athletic apparel. These uniforms merge cutting-edge sports technology with sleek, functional designs, ensuring that Australian athletes are equipped for peak performance. ASICS has crafted each piece to deliver both superior comfort and durability, so Team Australia can compete with confidence and efficiency.
Vitto Murga for Team Guatemala
Guatemala is turning heads with uniforms designed by the talented Vitto Murga. Infused with rich ethnic patterns and vibrant colors, Murga’s designs celebrate Guatemala’s cultural heritage in a strikingly modern way. Each uniform showcases intricate details and traditional motifs, bringing a unique and captivating look to the Olympic stage. With Vitto Murga’s creative vision, Team Guatemala will proudly wear attire that honors their roots while making a bold, stylish statement, its is and ode to their local artisans and we love fashion that has deep ethnic background.
As the anticipation builds for the 2024 Olympics in Paris, the stage is set not only for athletic prowess but also for a celebration of global fashion and craftsmanship. From Chaumet’s elegant medal designs steeped in French symbolism to Louis Vuitton’s luxurious medal cases and torch presentations, each element reflects a blend of artistry and heritage. From Giorgio Armani’s timeless elegance for Team Italy to Prada’s chic interpretation for China’s Women’s National Football Team, witness how fashion seamlessly merges with sports on this prestigious stage. As the world eagerly awaits, these collaborations promise to elevate the Olympic Games with their distinctive contributions to style and culture.
This is an opinion piece and not a sponsored post.
Author Tanny Onsalo
As Creative director, fashion forecaster and style consultant, Tanny has worked for the magazine Vogue as Global Editorial Expert and led multiple global tentpole editorials. She directed the fashion forecasting of trends for Vestiaire Collective, spearheading the Fashion Journal, Newsroom and annual fashion data reports. Fluent in the language of ideas, the fundamentals of her narrative are creativity, storytelling and global cool hunting.